For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...