The first-of-its-kind formula is set to begin rolling out to stores in 2026, with nationwide availability expected by next year.

"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

Gatorade is calling on NBA star Damian Lillard and boxer Ryan Garcia to push its new Gatorlyte version as the PepsiCo brand continues to experiment with new varieties in the face of spirited ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...

Some of its most popular drinks are affected.

When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the ...

Gatorade will soon roll out a new brand identity centered around the hydration benefits of its drinks to attract a wider ...

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...

Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...