Usually, when processed foods come in a rainbow of colors (like gummy bears), each color corresponds to a different flavor -- or scent, in Skittles' case. You can pretty easily guess that the red ones ...

For years, rappers have been giving Froot Loops free press. The neon cereal has popped up in more than a thousand lyrics, ...

Froot Loops teamed up with Chicago-based jeweler Kristopher Kites, to turn its musical shoutouts into wearable art.

Kellogg is continuing its quest to get Millennials to become cereal fans. This time, Froot Loops has partnered on exclusive merchandise deals with brands including Neff Headwear, State Bicycle Co. and ...

Kellogg's cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children's books that promote equality, diversity, and inclusion (ED&I). Boxes of the cereal in ...

Dozens of people rallied outside the Michigan headquarters of WK Kellogg Co. Tuesday, demanding that the company remove artificial dyes from its breakfast cereals in the U.S. Kellogg, the maker of ...

Froot Loops is bringing its cereal to the world of hip-hop in a colourful new way. The brand has teamed up with Chicago-based ...

Move over slippers, breakfast has a new favorite footwear. You can snag your own pair of limited-edition Tony the Tiger and Toucan Sam Crocs, inspired by the beloved cereal ad icons, starting at noon ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing ...