Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

A viral video shows a sparsely attended line-dancing Cracker Barrel pop-up in America’s most populous city, sparking online comments about the restaurant chain’s rebrand. The event took place at ...

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

FIRST ON FOX: Cracker Barrel is highlighting a series of changes the restaurant chain has implemented in the wake of aggressive backlash from customers in recent weeks, ranging from a throwback in ...

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base. In ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Cracker Barrel has altered the language on its classic table peg game amid the chain’s controversial rebrand, and, like its logo change, the move is not going over well with everyone. The game that's ...