Wondering whether PUMA's current share price reflects its true worth, or if the market is still catching up with the story.

Designer Priya Ahluwalia gives FN a behind-the-scenes look at the new capsule.

PUMA's Q2 and Q3 results were weak, but some of the pressure comes from the new CEO's cleanup strategy. PMMAF stock remains discounted, trading far cheaper than major peers like NIKE and adidas.