Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

the fast food chain's text-heavy logos incorporated taglines such as 'McDonald's famous barbecue' (1940) and 'McDonald's ...

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Fun fact: Hershey’s Kisses are one of the most famous products still made in America. You may think this logo is pretty cut and dried here, with a capital “P” placed in the middle of a ...

In the meantime, we'll recall below three studies that showed how difficult it can be to draw a logo from memory. Vanmonster ...

Alexandre Mattiussi is excitedly showing me around the offices of his brand Ami Paris, a classical space overlooking the ...

But you may not notice the hidden meanings and images in some of the most famous sports logos. Here are 10 world-famous sports logos with hidden meanings. One of the most iconic sports logos today ...

Instead, it used to be called Popeyes Chicken & Biscuits, and after that, Popeyes Famous Fried Chicken & Biscuits. The original logo featured cartoonish red-and-white letters and a yellow banner ...

Michael Jordan's home in the Chicago suburbs, which has many nods to the basketball star, has sat abandoned for years and ...

The Woodbury-based company has rolled out hard teas and nutcrackers modeled after the homemade boozy cocktails sold in New ...