How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

General Motors has announced that it will no longer advertise its cars and trucks on Facebook according to a report in the Wall Street Journal. The poor performance of GM ads on the social network isn ...

Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

I recently caught up with Mari Smith, who I first spoke to in the middle of 2007. She is extremely prolific on social networks, especially Facebook. She is coauthor of Facebook Marketing: An Hour A ...

These seven Facebook marketing ideas will help you reach your target audience, build your brand, increase engagement, drive sales, and grow your business. Facebook is bigger than any country in the ...

An estimated 2.9 billion people around the world have a Facebook count. People from all corners of the globe use the popular social media platform for various reasons, whether it’s to keep up with ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. You already know your business is great. However, convincing potential ...

Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...