The sinking of Evinrude, an icon in the outboard engine business born in Wisconsin more than a century ago, has left dealerships and boaters saddened, upset and perplexed. In late May, BRP, the ...

A phone call to Steve “Beaver” Edwards at Jerry’s Sports Service in Beloit last Thursday confirmed my worst nightmare: After 32 years on the Evinrude motor pro staff, I was being kicked off the team.

BRP, the Canadian manufacturer of Evinrude outboard engines, says it’s eliminating 387 jobs at its factory in Sturtevant as the company steps away from the Evinrude brand founded in Milwaukee more ...

One of the best-known brands of outboard boat motors has been discontinued, with the company saying it fell victim to COVID-19. Canadian company BRP announced Wednesday it was discontinuing production ...

ST. PETER — A Canadian company that makes Ski-Doo snowmobiles, Sea-Doo jet skis and Evinrude boat motors has purchased Alumacraft in St. Peter. It will be the first foray into the boat manufacturing ...

You shop and shop and shop for a boat — and maybe forget that picking power is at least as important a factor, if not more, to your enjoyment of your time afloat. Ah, but Evinrude makes the selection ...