Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre ...

In a digital-first world, events must transform today to meet attendee needs tomorrow. The pandemic rapidly accelerated digital adoption and provided a tipping point that is transforming our personal ...

This article is part of an Events Insight series paid for by Cvent. See the first two in the series here and here. Events, both in-person and virtual, are full of data points. Attendees are ...