Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...

Ever wondered how some brands manage to create those captivating video ads that seem to go viral overnight? What if I told you that you don’t need a big budget or a professional team to achieve the ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Storytelling is a proven driver of mobile ad performance, boosting engagement, retention, and in-app purchases. The most effective ads use a “light narrative” with four key beats: setup, trigger, ...