Sanrio, the Japanese company that defined cute, is celebrating its 50th anniversary this year. Its star, Hello Kitty, and more than 400 other cartoon characters continue to be popular with adults and ...

Hello Kitty is one of the biggest IPs in the world, and of course, it knows how to celebrate a holiday. Whether it is Valentine’s Day or something else, the mascots at Sanrio are always ready to ...

A 12-foot-tall fiberglass statue of Hello Kitty dressed as Cleopatra, “Kittypatra,” lies helplessly on her back, waiting to be raised onto her hieroglyphic-covered throne inside a gallery at Little ...

So goes the unspoken mantra for Hello Kitty, one of global pop culture's most successful, most ubiquitous and, after three decades, most durable brands. For Japan's Sanrio Company Ltd., the worldwide ...