In Joe Pine's influential book, "The Experience Economy," he introduces a captivating perspective: the idea that the customer experience is analogous to theatre. This analogy shines a spotlight on how ...

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

The term “customer experience” is searched over a million times a month worldwide, according to Google. A cursory search on Amazon for books brings back more than 6,000 titles on the topic. We’ve even ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Just in time for Black Friday, Cyber Monday and the ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. May 17, 2023, 12:00pm EDT This article is more than 2 years old.

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

It’s no secret that customer experience (CX) and employee experience (EX) are inextricably connected. According to a Harvard Business Review article, employee experience is the key driver of customer ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...