Instead of choosing from a mass-produced selection of cars, elite buyers are teaming up with luxury brands to create personalized vehicles tailored to their preferences, and the industry is booming.

After hours of wrenching in the garage, it's finally time—the FIRST DRIVE in my custom-built car! From DIY mods to the final bolt, this ride is fully home-grown and now it’s hitting the road for the ...

GRAND RAPIDS, MI — A Michigan-based automotive technology company is showcasing its partnership with a high-end custom car builder. The Michigan International Auto Show is a one-stop shop with ...

Alfa Romeo and Maserati launched a custom car program in Paris, debuting ultra-exclusive models and a track beast collectors ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

With the AMBR and the Slonaker Award up for grabs, this show kicks off the competitive season of custom car building.

Tradition meets innovation at Bill Ganahl’s shop in Hayward, California. He gave us a behind-the-scenes look at their current projects. In the latest episode of Behind the Build presented by Hagerty, ...

We've all had that friend. You know the one that can't keep a car or maintain a build as it gets close to the finish line - always changing their mind at the last minute and never satisfied. That's ...

The largest trade show for aftermarket and custom car parts, accessories, tools and equipment is fast approaching. Apart from the motor shows that take place in Los Angeles, New York City, Geneva and ...

Imagine pouring your heart, soul, and wallet into building your project car and creating your dream custom ride only to watch someone sideswipe it at an intersection. Heartbreak aside, you are now in ...

If you’ve been holding out for a Land Rover Defender pickup based on the latest model, but saddened by its lack of existence, hold out no more. Two companies in Europe just revealed their own custom ...