Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Add Yahoo as a preferred source to see more of our stories on Google. "When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.