Creating a mailing list for a direct mail campaign can be an tedious and sometimes a difficult process but when done right, can be very rewarding financially for a business. It can be very hard just ...

Create a file ready for merging—or for use by a mailing service—from one or more sets of Google Contacts The following steps help you transform names and addresses you’ve saved in Google Contacts into ...

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

If you are using Gmail (who doesn’t anyway?) and want to communicate online to a large group of people with common interests as you, the normal thing to do is to create a Google Groups and invite them ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. Don't rely solely on LinkedIn for audience reach; algorithms ...

If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...