If you're buying a new car with future resale in mind, color matters more than you think. Here's what the data says about ...

We tend to think of the past as black and white, while the present shines in living color. When it comes to cars, though, that trend is heading in the opposite direction. Grayscale colors (white, ...

Grayscale whites, blacks, silvers and grays have overshadowed real, chromatic colors in automotive paint for 25 years now. But that may be about to change, as GM’s Director of Global Color Jennifer ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Last year, the three most popular colors among new car buyers were white, black, and gray. But Jennifer Widrick, GM's director of global color, material, and finish, says that tastes are changing, and ...

The annual Global Color Report was recently released by BASF, Germany's largest chemical company, and shows 81 percent of new cars produced across the globe in 2023 were boring shades of white, black, ...

Add Yahoo as a preferred source to see more of our stories on Google. Gypsy Modina with the Double Apex Blue Pearl color. The most popular car paint color in America is white. The hue has names like ...

(iSeeCars) – Only 20 percent of today’s cars are non-grayscale colors (white, black, gray, and silver) compared to 40 percent in 2004. Colorful cars continue to lose ground against the ever-dominant ...