Say goodbye to empty roll surprises — Charmin’s Forever Roll is here to keep you going (and going) CINCINNATI--(BUSINESS WIRE)-- Bathroom-goers everywhere know that moment of pure dread that comes ...

Sometimes, toilet paper is far more than just toilet paper. Certain rolls contain a range of materials, from added plastics to forever chemicals. It's not exactly something you want to clean your body ...

(CNN) – Charmin is going big with its latest release. Starting Thursday, the brand is introducing what it calls “The Forever Roll.” It’s a 1,700-sheet roll of toilet paper that is meant to last up to ...