Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed ...

They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

We’ve all been reeled in with a fun slogan. It’s what brands use to catch someone’s eye and make them think for a second. It’s also what a simple association that helps people connect with a brand.

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

With the first case of mad cow disease in a decade in Canada, one might think it could hurt beef sales here if people got worried about what’s in their patties and steaks. Right? Not if the power of ...