A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Add Yahoo as a preferred source to see more of our stories on Google. The write-down of linear assets by major entertainment companies in the latest earnings cycle speaks to the end of cable ...

Comcast and Warner Bros. Discovery are reevaluating their linear cable strategy, and sports is at the heart of it, even if the leagues and sports owners are looking ahead to streaming. By Alex Weprin ...

Streaming TV services now lead the current wave of growth, pushing cable and over-the-air TV closer to obsolescence. Yes, there are still viewers who cling to traditional cable television. Some even ...

Linear TV captured more than 46 percent of total TV time in December, compared with streaming's 43 percent. This article, ...

The August 2024 edition of The Gauge from Nielsen, the audience measurement giant’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, shows ...

The story of “cord-cutting” by U.S. consumers tired of paying hefty monthly bills to receive a plethora of cable television channels along with their valued local broadcast stations is well-stated, ...

By MICHAEL CRIMMINS Glasgow News 1 People will still be able to get cable television from the Glasgow Electric Plant Board ...

The traditional cable television industry is losing market share. Can this be corrected? If cable TV is going away, what will replace it? In addition to cable TV market share dropping for companies ...

What a difference a Super Bowl makes. Last year, Fox was down double digits in Variety‘s year-end ranker of the year’s ...

Cutting the cord on cable TV can save you money without denying you access to your favorite content Ready to save money on cable? You're in luck. There are more free cable TV alternatives available ...