LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
Digital out-of-home is in the limelight, thanks in part to T-Mobile’s planned acquisition of out-of-home SSP Vistar Media, announced last week. This deal is a “great moment” for DOOH to present itself ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 69% of connected TV (CTV) users prefer streaming free, ad supported ...
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