In the past two years, the pandemic has brought the development of virtual reality into the limelight. What was expected to still be years away is now a reality in the form of Facebook’s metaverse.

Once perceived as nerdy gamer technology, virtual reality (VR) is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers, so ...

Dior jumped on the trend in 2015, when it premiered its own virtual reality headsets–Dior Eyes –that allow customers to view immersive backstage footage from the brand’s fashion shows when ...

In particular, virtual reality – something that used to only exist in sci-fi fantasy – is a growing trend among brands. With the rise of tech gadgets likes Oculus Rift, brands now have a new way to ...

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs ...

One of the biggest trends that we are all going to see over the next year is the use of virtual reality and augmented reality. Though closely related, VR is about creating entirely digital worlds ...

The best virtual experiences provide consumers with access to things they don’t normally have (e.g., luxury boxes, sidelines, locker rooms, etc.). This is especially true in the realm of sports.

Imagine the feeling of flying in the super-luxury Residence Class on Emirates A380 -- not as viewed on a small YouTube clip, but as a immersive virtual reality experience.

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.