A LITTLE-known car brand has developed a bizarre new feature to help with road rage. The so-called “Road Rage Reliever” ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Why Snap AR is Critical for Businesses in 2025 The demand for augmented reality has been accelerating, with consumer behavior shifting toward more immersive shopping experiences. In fact, 61% of ...

Heritage brands in India are blending AI, AR and immersive tech to connect with modern consumers, deepen loyalty and keep their legacy alive.

Augmented reality is another transformative technology reshaping the marketing landscape in 2024. By superimposing digital elements onto the physical world, AR enables brands to create immersive ...

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks.

It will reportedly offer the new G7 with at least two available battery pack options. Other brands like Audi and Mercedes already offer augmented reality head-up displays.