Highdive worked hand-in-hand with BetMGM's creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

NEW YORK, Dec. 23, 2025 /PRNewswire/ -- Adams & Reese, a preeminent multidisciplinary corporate law firm with a strong national reputation, has officially relaunched its global brand following a ...

Legacy B2B brands rarely lose relevance overnight. More often, it starts with friction, and that is the moment Tiffany Lyman Otten gets the call. Otten has led dozens of GTM resets, stabilized ...

After 18 years in the Philippine market, GlutaMAX has unveiled a renewed brand direction with the launch of its latest campaign, Body Putitivity — a message that reframes skin brightening as an act of ...

BetMGM on Tuesday (Aug. 26) unveiled a refreshed brand identity playing up the combination of gaming and entertainment that the sports-betting platform’s partnership with MGM casinos provides, per ...

I recently started working with a seed-stage healthtech company building AI-powered tools for midsize health systems. It has a brilliant product, strong traction and solid funding. But when I asked ...

Cracker Barrel joined an elite group of brands whose marketing missteps may contribute to its ultimate demise. This marketing misstep isn’t just an awkward social media post, or an endorser going off ...

The education company wants to shift from being known for its school textbooks to being seen as a lifelong learning partner.

JERSEY CITY, N.J., Aug. 26, 2025 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, today unveiled the next evolution of its brand in collaboration with leading independent ad ...