Brand-comm has taken up a unique initiative to launch a course in brand management. Called ‘brandware’, the course will run for eight weekends starting November 21, 2009, and will unlock many secrets ...

MBA in brand management is a highly specialized educational course that equips you with substantive knowledge about brand management. If you are willing to pursue a career in managing one of the top ...

Brand management is a function of marketing that employs techniques to increase the perceived value of a product or brand A brand manager's job is to manage the tangible and intangible attributes of ...

Delhi has launched a six-month online Executive Programme in Brand Management, for which the registrations are currently ...

Currently, every company, be it big or small, has begun to resort to branding in order to improve the image of its product in the market. And, this is where the need for brand management comes.

Business management courses are all the rage currently, but some are a mixed bag in terms of quality and value. We took the guesswork out for you and made a list of some of our favorite business ...

The Academic Master is an immersive didactic experience, equipping students with the tools to design innovative strategies that enhance the identity of luxury brands, exploring the dynamics of the ...

Running June to October 2007, the AAA School of Advertising will be running a module on strategic brand management, incorporating the latest theory and practical applications of two key disciplines – ...

"A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." - Seth Godin Brand ...