A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Instead of chasing trends with a palette you'll only use sparingly, invest in one of the best neutral eyeshadow palettes that are as versatile as they are easy to use—with no wasted shades.

Discover Irresistible Beauty Deals at Ulta This Black Friday ... Elevate your eyeshadow game with the MORPHE All 35 Pan Palettes. With a wide array of shades, these palettes are a makeup lover's ...

Even though Black Friday is still weeks away, Ulta has already started slashing prices on top skincare and makeup products.

And while you’re anxiously awaiting the release of this enchanting film, Ulta has something ... Inspired by Galinda’s best looks, this pink-hued makeup set includes a shimmery liquid eyeshadow ...

So whether you’re looking for a pay-day treat, a Christmas wish list present or a palette that will fulfil all your Halloween dress-up needs… we’ve rounded up the best eyeshadow palettes for ...

"We even have to cut the cords on brand-new hair tools." Ulta employee raises concerns after sharing video of company's ...

Whether you want to keep your skin hydrated through the cold winter months, refresh your makeup drawer or find a new shampoo, Ulta Beauty is ... These are some of the best under-eye patches ...

Whether you’re after a deeply hydrating night cream or looking to stock up on some makeup favorites, Ulta’s lineup this ... Here’s a roundup of some of the best beauty steals you won ...