Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

At the center of this shift is a simple idea with far‑reaching consequences: if a feature can be used to target ads, Meta is now prepared to use it. That means questions about health, money, ...