More than half of the banks and credit unions in our 2026 State of Financial Marketing research have generative AI ...

2020 turned a spotlight on the need to meet consumers’ banking needs digitally. Various sources have highlighted the dramatic impact of this trend. One study, conducted by PYMNTS.com and Entersekt, ...

Discover Financial Services’ advertisements primarily emphasize its credit card brand, but the company is now planning to spotlight its less visible online banking operations. For the last couple of ...

In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business ...

When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...

A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it ...

With more than two decades of experience spanning consumer goods and financial services, Jyoti Samajpati has built a career around brand building, innovation and business transformation. Now, Kotak ...

PITTSFIELD — Farmers State Bank and its marketing director have received recognition during a national banking conference. Abby Whewell, the bank's marketing director and client experience officer, ...