London, England, United Kingdom, March 9, 2026 -- Today, Paartner Limited announces the acquisition of b2bmarketing.com and ...

Butterfly Effect's Elfried Samba challenged B2BMX 2026 attendees to change they way they view B2B marketing and aim higher.

For years, B2B marketers have chased a familiar formula: more leads equal more opportunities. Build the list, blast the ...

OpenAI's Dane Vahey inspired B2B marketers to adopt a builder mindset and shared seven habits for AI success during his B2BMX 2026 keynote.

Vereigen Media, a global B2B demand generation company recognized for its privacy-first, human-verified engagement model, has ...

Being a B2B marketer isn’t that much different from being a B2C marketer, except for one thing: You have to be more creative when it comes to B2B media. B2B media is not lacking in options, but the ...

After decades of building marketing functions from the ground up, one lesson is clear: Tools don’t transform organizations.

Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.

By enabling the analysis of micro-patterns, subtle conversion trends, persona-specific behaviors and more, AI is changing how growth leaders understand performance.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...