Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Traditionally, B2C and B2B selling have been seen as relatively ...

Commerce, Payments & AI" report has been added to ResearchAndMarkets.com's offering. This report analyzes how digital commerce, the evolving payments landscape, artificial intelligence, and B2B ...

While businesses and the CRM technology that supports them have often been stratified depending on whether they cater to business-to-business (B2B) or business-to-consumer (B2C) markets, there are ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...