Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Why Snap AR is Critical for Businesses in 2025 The demand for augmented reality has been accelerating, with consumer behavior shifting toward more immersive shopping experiences. In fact, 61% of ...

Arcadium’s augmented reality experience is custom engineered and designed by Cemtrex for Cartier, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Vacheron Constantin and IWC Shaffhausen.

Neurosurgeon Dr. John Dorman has taken another step into the future by using Apple Vision Pro, an augmented reality headset, in his operations. It combines visual, spatial, and computational ...

For example, Kyle Laughlin, a Disney veteran with a background in augmented and virtual reality and AI, returned to the company in March as senior vice president of research and development for ...