According to a Tractica report, by 2022, the number of monthly active users for mobile augmented reality apps is likely to reach 1.9 billion.

Augmented reality will soon be essential to the customer experience, and customers will be able to complete transactions entirely within AR environments. To spot the next big revolution in ...

"We are thrilled to partner with Denny's to enhance the dining experience through the power of AR, our life-like 3D models and innovative AR content," comments Mike Cadoux, QReal's General Manager.

As two cities — Buffalo, N.Y., and Fairfax, Va. — embark on projects to implement augmented reality technology, questions arise on the effects the new tool will have in their communities.

Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales and add value to the shopper experience.

Slater Hospitality, the team behind The Roof at Ponce City Market, will open Verse Immersive, an all-new Augmented Reality (AR) experience, on The Roof beginning Saturday, Aug. 31. Verse Immersive ...