Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses ...

Lumus Unveils Updated Z-30 Optical Engine for Augmented Reality (AR) Glasses at AWE 2025 Provided by PR Newswire Jun 10, 2025, 5:58:00 AM ...

Apple clearly thinks that augmented reality is the way of the future. After debuting the Vision Pro headset earlier this year, the tech company is now exploring ways to bring AR to your car. In ...

Deep tech Finnish startup Basemark secures €22M to make driving safer with AR Augmented reality is key to the software-defined vehicles of the future April 9, 2024 - 7:00 am ...

We are taking our proven 'eyes on the road – hands on the wheel' slogan to a new level," he said. In 2021, Mercedes premiered its augmented reality head-up display on the luxury S-Class sedan.