Craig Federighi, Apple senior vice president software engineering, talks about augmented reality at the Worldwide Developers Conference at the McEnery Convention Center in San Jose, Calif., on ...

Marker-based AR uses two-dimensional patterns or barcodes in a camera feed to tell the app to insert 3-D images in their place. Apple hasn’t released APIs to handle this kind of work.

In light of all that, a new investor note from Bank of America analyst Wamsi Mohan (via CNBC) relays that revenue from augmented reality-based apps could prove to be a huge money-maker for Apple ...

In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by ...

Two apps, TwittARound and Nearest Tube, are in position to become the first two augmented reality apps to hit the App Store, pending approval from Apple, of course.

And if Apple's looking for a product to replace the iPhone in terms of revenue, then it makes sense that it would be one that costs $1,000 or more. Second, Apple has already indicated that AR is a ...

Acrossair’s video shows that using the gyroscope in addition to the accelerometer and compass makes for a much smoother, much more accurate augmented reality experience. No more looking like you ...

Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones, prompting analysts to speculate about whether Apple is planning to launch the first AR-compatible ...

(Dance Reality Photo) If the release of iOS 11 and Apple’s new ARKit — which lets developers create augmented reality apps — has you dancing over to the App Store, perhaps learning a few ...

Apple Inc., seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020.

Apple CEO Tim Cook alluded to any headset being at least a few years away during a recent interview about augmented reality. "Today I can tell you that the technology itself doesn't exist to do ...

If Apple CEO Tim Cook's words are any indication, the tech giant is all about augmented reality right now — and there may be a big announcement to come when the iPhone 8 is released. The latest ...