A somewhat under-the-radar post in Digiday outlined a new augmented reality format planned by the streaming network that will be tentatively called the "AR Brand Effect" ad. This will will allow ...

Facebook Inc's Messenger app launched an augmented reality feature on Tuesday to allow people to see products they are shopping for as if they already have them, such as a car parked in a driveway ...

Also worth noting, this rollout follows Facebook’s announcement at F8 this year in which the company said it will also be using AR to put ads into the company’s standalone Messenger app.

The ads look like traditional, static ones, but the augmented reality portion kicks in after tapping a button. The first brand to launch augmented reality ads on Facebook News Feeds is Michael Kors.

CEO Evan Spiegel has spent around $3 billion developing Spectacles, which are the social media company’s augmented reality ...

AllThingsD's Lauren Goode takes a look at mobile apps like Blippar, Zappar and Snaps, which make ads and posters for big brands come to life on your phone. But can these types of AR apps go beyond ...

German restaurant chain Sausalitos has launched a rather clever Augmented Reality campaign. The latest issue of the chain’s magazine carries an ad for Coke Zero that, when viewed via a mobile ...