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The initial launch of Sprite Chill was accompanied by a humorous campaign starring Atlanta Hawks star Trae Young, a.k.a “Ice Trae,” and played with the colloquial use of the word “cold” that nods to ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

With a millionaire contract and rising salaries, his future with the Atlanta Hawks looks set to keep growing ... Chipotle and Sprite, which bring him nearly $7 million in additional income ...

According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae ...