American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

If you grew up in the ’90s, you probably had a favorite American Girl doll — or desperately wanted one. Samantha’s bows, Molly’s glasses, Kirsten’s braids — these weren’t just toys, they were ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...