The TV Answer Man – Buy Me a Coffee! Netflix, Amazon Prime, HBO Max, Peacock, Apple TV and Hulu today (March 13, 2026) are adding nine new TV shows and movies to their streaming lineups. Here are the ...

Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Last week, Netflix made a groundbreaking announcement as the streaming giant shared that it was moving forward with acquiring Warner Bros. Discovery, Inc. in a deal that included both HBO Max and HBO.

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...