If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While it’s a rather unique shade to find a lookalike for, fans ...

Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

Let your personality shine — on your lips! We’ve partnered with Almay to share vibrant new ways to showcase and share your daily vibe with makeup. Much like fashion and art, makeup is a means for self ...

Picking the right lipstick shade, across the nude, pink, berry, or red color families, to match your skin tone can be a frustrating pursuit. Am I cool? Am I warm? Do I look better with blue tones?

NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...

The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...

Sounds like Kate Hudson's lips are always kissable! The Almay brand ambassador revealed she has quite the obsession when it comes to keeping her pretty pout moisturized. "I think I reapply lip balm as ...

The ever so iconic, 90s shade, MAC Modum, was a frosty, silver and brown lipstick that garnered a cult following, even after it was discontinued. Celebs like Tracey Edmonds and shoppers alike donned ...