The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political spending will again drive more than $10 billion of spending acting as a ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

The Zacks Advertising and Marketing industry is anticipated to reach the pre-pandemic healthy levels with the surge in service activities. Industry players’ growth is expected to be driven by the rise ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

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Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Arguably no businesses are under more pressure to grow, and grow fast, than private equity-backed brands. Yet one big thing they do to speed up is slowing them down. PE’s rigorous, data-led, ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

The rise in service activities, increased digital marketing services, and the success of the work-from-home trend enable the Zacks Advertising and Marketing industry to counter the prevailing revenue ...