Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...
The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are ...
Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising ...
FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user ...
Despite fragmentation and automation in TV inventory, marketers and brands have options to ensure advertising quality in their media buys. Ad quality is a “team sport” that requires industry-wide ...
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge ...
New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...
Last year, eMarketer’s Geoff Ramsey highlighted the “crisis of trust” across the digital ecosystem: not only pointing to the need for better relations between brands and consumers, but also within the ...
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, revealed findings from its 'Global Insights Report' which demonstrated a relationship between high-quality ...
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