Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...
Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has announced a series of innovations across Adobe ...
Adobe Journey Optimizer now includes additional mobile features to help organizations offer contextually relevant experiences to their consumers. "The shopping journey belongs to the consumer, not the ...