Six-year-old sneaker startup Allbirds is collaborating with the 70-year-old sporting giant Adidas to design a performance sports shoe with what the brands believe will be the world’s lowest carbon ...

Which Adidas sneaker comes out on top?

Regardless of culture or language, the Adidas logo is recognizable globally. It merits its reputation as an iconic brand with extensive historical roots. Adidas has developed from a modest, regional ...

Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

For years, brands have struggled to understand how to successfully integrate digital content into their businesses. Even companies that bought into the 3-D revolution, creating digital content ...

Adidas Basketball has stayed a step ahead of the competition for decades thanks to its commitment to innovation, performance, and risk-taking. Earlier this month, adidas Basketball launched the ...

In recent weeks, adidas Terrex rolled out a creative campaign that includes opening a cozy yurt in Kazakhstan, while adidas has also become embroiled in legal disputes involving Steve Madden and ...

Adidas Brand Design and Oliver shared the ‘Content marketing agency of the year’ category at The Drum Awards for Content 2021. Here, the team behind the winning entry shares the secrets of this ...

Textured spikes as part of a soccer cleat’s upper represent the latest technology from Adidas in the brand’s attempt to create better grip on the ball. Dubbed Demonskin, the new upper makes its debut ...