Amazon's ad business is growing fast and quietly reshaping the company's profit engine. Prime Video ads, retail search, and Amazon's demand-side ad-buying platform give the company a unique flywheel.
Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...
(L-R) Kristina Shepard of NBCUniversal, Samira Panah Bakhtiar of AWS and Hannah Elsakr of Adobe on a panel at CES Dade Hayes/Deadline Senior execs from NBCUniversal, Amazon‘s AWS, Adobe and ad agency ...