The pretty blonde woman is plucking at the bristles of a hairbrush with gold-manicured fingertips, tapping her nails softly against the wood handle as she holds it close to a microphone. Bathed in ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...