The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

Now and then, before I settle down for some shut-eye, I insert my earbuds and let a YouTube video massage my brain. It isn’t long before my heartbeat and breathing slow down, even as I begin to feel ...

ASMR is moving from YouTube to the real world. Step inside Kas Wellness in Costa Mesa, a luxury boutique offering "brain massages" and sensory journeys for stress relief.

Millions of people are watching YouTube videos of soft-spoken artists crinkling plastic bags, tapping on containers, and whispering detailed descriptions of household objects. If you're one of them, ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

Unboxing a Valentine’s scratch-art card and revealing the hidden rainbow with a touch of ASMR. Perfect for a quick, relaxing diy break. Subscribe for more colorful crafts! #diy #asmr #unboxing #valent ...

When it comes to ASMR videos that pop up on your TikTok FYP, you’ve certainly seen folks whispering into a microphone or crunching on a honeycomb. But ASMR styles are shifting in favor of something ...