Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a ...

iSpot, a media measurement company vying to win clients amid recent pushback against rival Nielsen. has led an investment round in TVision,a company that aims to provide second-by-second analysis of ...

ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs. Since its founding in ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Nov 15, 2022 at 9:18 am ...

Movie theater ad network National CineMedia has struck an analytics and measurement deal with iSpot.tv. The agreement will give NCM reach, frequency, attribution, and tune-in data for its advertising ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...

Skinner, the chief technology officer at Bellevue-based iSpot, is leading a technology change in how companies measure the success of TV ads. After acquisition spree, iSpot.tv raises $325M from ...

Growing TV measurement company Tvision disclosed it has closed a $16 million investment round led by iSpot.tv, the TV research and measurement data company. TVision says the investment will accelerate ...

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform ...