Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

Since 1971, Indiana football has referred to its home venue as Memorial Stadium. That will change this year. On Thursday, ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

NASCAR fans are in for another thrilling weekend of stock car racing at the Talladega Superspeedway as the venue hosts the 31st race of the 2024 season, the YellaWood 500, on Sunday, October 6.

YellaWood 500 marks the 31st race of the 2022 NASCAR Cup Series season and the fifth race of the NASCAR playoffs. The green flag is set to drop on Sunday, October 2, at 2:00 pm ET at Talladega ...