Pop Mart, a leading force in China's booming pop toy industry, reaffirmed on Wednesday its plans to aggressively expand overseas, as its first-half-year financial results revealed a dramatic surge in global sales.

Chinese coffee chains are popping up in New York. Chinese video games are generating billions. Even Chinese makeup, or "c-beauty," firms are expanding globally.

Pop Mart, the Chinese company behind the Labubu franchise, has sold $670 million worth of related products this year—more than iconic US toy lines Barbie and Hot Wheels.