The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.