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Demure, word of the year and Lebron

USA TODAY on MSN · 1d

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

People on MSN · 1d

'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”

Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.

9m

Dictionary.com's 2024 word of the year is unveiled

The word has traditionally been used to describe someone who is reserved, quiet or modest, according to Dictionary.com. In ...

14hon MSN

The ‘Word of the Year' for 2024 has an unexpected Chicago connection

"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator ...

Greek Reporter12h

“Demure” Named 2024 Word of the Year by Dictionary.com

Jools Lebron’s viral catchphrase redefines “demure” The surge in the word’s usage—up by 1,200 percent between January and ...

Fox 5 NY on MSN20h

Dictionary.com 2024 Word of the Year hint: It was a very mindful choice

The word took the internet by storm this summer thanks to a TikToker’s video series. Influencer Jools Lebron posted a ...

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